I approach growing the business from a product perspective. I’ve been doing that for the last 4+ years for B2C E-commerce and B2B SaaS products.
In that period, I’ve been leading product managers, cross-functional growth teams, and consulting other SaaS companies as a Growth Consultant. I work with customers on building sustainable growth processes based on experimentation and measurable business outcomes, rather than applying a bunch of online hacks and tricks that only work short-term.
After hours I engage in a growth product/marketing society in Wroclaw, do talks on various meetups, and do lectures on three Polish universities (inc. creating the first university course on Product Growth Management). In my spare time, I share my thoughts on this very page you’re on right now.
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